Be the answer when your buyers are searching
Most B2B sites rank for terms that never convert, or they don’t rank at all. Traffic looks fine in the report, but none of it turns into pipeline. I build search visibility around the queries that actually precede a purchase, so the people finding you are the ones ready to buy.
What’s included
- Technical SEO audit and fixes that clear the issues quietly capping your rankings
- Keyword and search-intent mapping tied to your buying cycle
- Content strategy, editorial calendar, and writer-ready briefs
- On-page optimization for existing pages that are close but not winning
- Ongoing rank, traffic, and conversion tracking so you see what is working
- Site migrations and 301 redirect planning, guided by a proven SEO site migration checklist
How I approach it
I start where the revenue is, not where the search volume is. That means mapping keywords to intent so you can separate “just researching” from “ready to talk,” fixing the technical debt that holds good pages back, and building content that earns position and links rather than chasing word counts. Every quarter we prune what is decaying and double down on what is climbing. You get a channel that compounds instead of a one-time bump.
Proof
At Haymarket Media I led growth marketing across a 22-brand portfolio, with organic search and content as core channels, growing lead volume by 50% and revenue from $12M to $16M.
Related: SEO consultant vs SEO agency, and how to choose for a lean team.
