Fractional marketing leadership
Senior marketing leadership that owns the number.
I take on the marketing function for growth-stage B2B and e-commerce teams, on an ongoing basis, across SEO, paid media, automation, and analytics. Not a plan you have to execute. The plan, the execution, and the number.
What I can own for you
Nine areas I can own for you, inside a fractional engagement or as a single retained specialty.
SEO & Content
Win qualified organic traffic and AI/answer-engine visibility, so you capture demand instead of renting it.
Paid Media
From search ads to social ads, turn ad spend into pipeline and sales, lower cost per acquisition, higher ROAS.
Marketing Automation & Email
Nurture, onboarding, and e-commerce flows that turn interest into revenue and keep customers coming back.
Fractional Marketing Leadership
Senior marketing direction and roadmap without a full-time hire, every channel aligned to revenue.
Analytics & Reporting
Creation of a measurement model, clean tracking and executive dashboards that prove what’s working and guide the next move.
Account-Based Marketing (ABM)
Target and win high-value accounts with coordinated, multi-channel campaigns and tight sales alignment.
E-commerce
Grow online revenue for DTC and e-commerce brands with paid, email, and retention strategy built to lift ROAS and LTV.
Conversion Rate Optimization
Turn more of the traffic you already have into leads and sales through testing and funnel optimization.
Website & Landing Pages
The development and creation of high-converting, SEO-ready websites and landing pages that turn visitors into pipeline.
Selected Results
A few outcomes from multi-year engagements across B2B SaaS, healthcare, and e-commerce.
Companies I’ve worked with
A selection of clients across B2B SaaS, education, healthcare, and e-commerce.
“A major driver of quality inbound pipeline”
“I had the pleasure of working with Ben at Thought Industries when we were looking to supercharge our organic growth with SEO. Ben jumped in immediately, helping us focus on competitive keyword research, differentiated content strategy at key stages of the customer lifecycle, optimized website architecture, disciplined measurement, and continuous improvement. With Ben’s help, our website grew into a major driver of quality inbound pipeline. He has the unique ability to think creatively while focusing on the day-to-day. I look forward to working with Ben again!”
Michael Daecher
Former CMO, Thought Industries
Who you’ll work with
No account managers, no handoffs, you work directly with me.
Ben Adams
Fractional Marketing Leader
For 20+ years I’ve turned marketing into measurable growth for B2B and e-commerce companies, across SaaS, education, healthcare, and DTC. My edge is range: I set the strategy and execute it myself, so nothing gets lost between the plan and the work.
Missing the senior layer? Let’s talk.
Tell me what number you’re carrying and where the gap is. I’ll come back with the scope, the ninety-day plan, and the monthly number in writing. I work on an ongoing basis, six months or annual, so this is a conversation about handing something over rather than quoting a project.