Put budget behind what actually converts

Paid channels burn cash fast when spend chases clicks instead of customers. I run paid media as a pipeline engine, not a traffic meter, so every dollar stays accountable to revenue.

What’s included

• Channel strategy across Google, LinkedIn, Meta, and retargeting
• Campaign builds, audience targeting, and creative testing
• Landing page and offer alignment so clicks convert
• Bid, budget, and ROAS management
• Clear reporting tied to cost per lead and pipeline

How I approach it

I map spend to the stage of the funnel it actually moves, cut what underperforms quickly, and reinvest in the segments producing qualified leads. No vanity metrics, no set-and-forget. You always know what each channel returns.

Proof

Oversaw a $2M paid media budget across a 22-brand portfolio, reallocating spend toward the channels that produced qualified pipeline.