Marketing automation that moves buyers from lead to customer

Most automation sends more and converts less. I build the workflows, lead scoring and CRM alignment that put the right message in front of the right person at the right moment, for B2B pipeline and DTC repeat purchase alike.

What’s included

  • Lifecycle and nurture workflows from lead to customer
  • Segmentation, routing and list hygiene
  • Behavioral triggers, lead scoring and CRM alignment
  • Platform setup and migration across HubSpot, Pardot, SharpSpring, and more
  • Sync with account-based marketing (ABM) platforms, and reporting tied to pipeline and revenue

How I approach it

I start with the journey. I map where people stall, build workflows that move them forward, and let engagement data decide what scales. For email-only programs, see Email Marketing.

Proof

At Auditdata, a hearing care SaaS company, the marketing automation platform (MAP) and the account-based marketing (ABM) platform ran in sync, and qualified leads rose 30%.

Let’s talk
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