Marketing leadership
Senior marketing leadership, without the
full-time hire
Plenty of teams can execute. Fewer have someone setting direction and prioritizing budget. I step in as your marketing leader, so marketing gets a strategy and a steady hand without a full-time senior hire. You may also know this as a fractional CMO engagement.
What’s included
- Growth strategy and channel prioritization
- Budget planning and allocation
- Team leadership, hiring, and vendor management
- Goal setting, forecasting, and board-ready reporting
- Hands-on guidance for your existing team
How I approach it
I lead the way a full-time director would, scaled to what you need. I set the plan, align the team, and stay accountable to pipeline and revenue. When your team needs AI systems for research, measurement, content production, or quality checks, I build them and review every output.
Proof
As Senior Director of Growth Marketing at Haymarket Media, I led growth across 22 clinician-focused brands with an 8-person team and a $2M budget. Revenue grew from about $12M to $16M, audience 40% and retention 20%.