Be the answer when your buyers search, in Google and in AI search

Most B2B and DTC sites rank for terms that never convert, or they don’t rank at all. Traffic looks fine in the report, but none of it turns into pipeline or sales. I build search visibility around the queries that precede a purchase, in Google and in AI search, so the people finding you are the ones ready to buy.

This service covers AI search optimization and classic SEO in three layers. Search engine optimization (SEO) earns your rankings in Google. Answer engine optimization (AEO) structures your pages so search engines can lift your answers directly. Generative engine optimization (GEO) builds the entity and citation signals that get you named in AI-generated responses.

What’s included

  • Technical SEO audit and fixes that clear the issues quietly capping your rankings
  • Keyword and search-intent mapping tied to your buying cycle
  • AEO: answer-ready page structure, FAQ content and schema markup
  • GEO: entity and citation work for Google’s AI Overviews and other AI search tools
  • On-page optimization for existing pages that are close but not winning
  • Ongoing rank, traffic, AI search citation and conversion tracking so you see what is working
  • Site migrations and 301 redirect planning, guided by a proven SEO site migration checklist

How I approach it

I start where the revenue is, not where the search volume is. Here’s how I build a B2B SEO strategy from the revenue target back to the pages. That means mapping keywords to intent so you can separate “just researching” from “ready to talk,” fixing the technical debt that holds good pages back, and building pages that earn position and citations rather than chasing word counts. Every quarter I prune what is decaying and double down on what is climbing. You get a channel that compounds instead of a one-time bump.

Proof

At Haymarket Media I led growth marketing across 22 clinician-focused brands, with organic search and content as core channels. The growth strategies I led as Senior Director of Growth Marketing grew our healthcare professional (HCP) audience 40% and revenue from about $12M to $16M. On myCME, Haymarket’s medical education site, learners through the funnel grew 50%.

Let’s talk

Related: SEO consultant vs SEO agency, and how to choose for a lean team.

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