Email that gets opened, read and acted on

Your list is one of the few channels you own. I plan, build and measure email programs that keep buyers moving from first signup to closed deal and on to renewal, whether it runs in a marketing automation platform or an email marketing system.

What’s included

• Lifecycle and nurture sequences from lead to customer
• Newsletter and campaign programs on a steady calendar
• Segmentation and list hygiene
• Deliverability, testing and send-time tuning
• Platform work in HubSpot, Pardot and SharpSpring for marketing automation, and in Brevo, Mailchimp, Constant Contact and Campaign Monitor for email-only programs
• Reporting tied to pipeline and revenue

How I approach it

I start with the journey. I map where people stall, build sequences that move them forward, and let engagement data decide what scales. Email should read like it came from a person who knows the reader.

Proof

For a DTC learning business, I used newsletter sign-ups to move subscribers into paid engagements and learning programs, and paid engagements grew 25%.

Related: Marketing Automation, which handles scoring, routing and sales handoff.