Results
Most marketing case studies leave out the work behind the result. These don’t. Each one tells you what I was brought in to fix, what I changed and what moved, because the diagnosis is the part worth paying for.
These were ongoing engagements. I also take on defined projects.
$12M to $16M
Revenue growth across 22 clinician-focused brands on a $2M budget with an 8-person team.
50%
More learners through the funnel on myCME, Haymarket Media’s medical education site, which search engines couldn’t read.
30%
Lift in qualified leads for a hearing clinic SaaS company entering the U.S. market.
25%
More leads for a B2B logistics software platform, through to acquisition.
30 to 40%
Organic traffic growth for an online learning business over four years.
40% and 20%
Audience growth and retention improvement across that same portfolio.
The site search engines couldn’t read
myCME, Haymarket Media. Clinician education, B2B learning platform.
What I was brought in to fix
myCME was Haymarket Media’s flagship clinician education platform, and its organic channel was producing almost nothing. The cause was technical. The platform rendered through JavaScript, which meant search engines couldn’t read the pages at all. The site was effectively unindexed. Nobody had named that as the problem, so the team had spent a long time fixing the wrong thing.
What I changed
I diagnosed the rendering as the constraint, then partnered with engineering on a pre-render fix so search engines could finally read the pages. That alone wasn’t enough, because an indexable site still has to deserve its rankings, so a site-wide SEO program ran on top of it.
What moved
Learners through the funnel grew 50%.
What happened next. I went on to lead growth across 22 clinician brands on a $2M budget with a team of eight. The portfolio grew from about $12M to about $16M, audience expanded 40%, and retention improved 20%. That’s the part worth weighing if you’re considering an ongoing engagement: the technical fix was a moment, and the years after it were the return.
“During his consulting engagement with the myCME brand, Ben’s strategic approach to SEO fundamentally changed our digital performance. Through his expertise, insight, and data-driven recommendations, our organic search traffic increased exponentially, creating substantial and lasting value for the business. His ability to identify opportunities and optimize content was instrumental to our success.”
Tara Hill
VP of Marketing, Campaign Performance, Haymarket Media
Winning the U.S. hearing care market from a standing start
Auditdata. Hearing clinic operations software, B2B healthcare SaaS.
What I was brought in to fix
Auditdata sells software to hearing care providers, and the goal was U.S. market share. As an EU based company they were starting from close to zero recognition among American buyers, in a category where the incumbents were already known. That’s harder than it looks, because there’s no existing demand to capture. You have to build awareness, then demand, then pipeline, in that order, and the sales cycle is long enough that a program built to show results in one quarter gets abandoned before it works.
What I changed
First, something to be found for: a content strategy with a production engine behind it, so publishing kept pace instead of stalling after the first few pieces. Then the site itself, replatformed from WordPress to Umbraco.
On the demand side, Google search and display ran alongside LinkedIn campaigns built around defined audience segments. Then I stood up Terminus as the ABM platform, connected it to HubSpot, and built what sits underneath it: buyer personas, journey maps, and scoring rules, with Bombora intent data feeding the targeting and paid media running out of Terminus itself.
The part that mattered most was what happened after the click. Leads landed in HubSpot and moved into the CRM as pipeline, progressing from MQL to SAL to SQL with the handoff defined at each stage, so sales could close from there. Skip that plumbing and an ABM program produces activity reports instead of revenue.
What moved
Qualified leads increased 30%. Five disciplines had to work together, in sequence, over a long enough period for a slow category to respond. No single specialist delivers that, and no three-month project does either.
“I have worked with Ben for almost 10 years, since first hiring him as a paid ads specialist for one company. I have been dragging him into projects ever since, across two different organizations now. He is the person I call when I need paid media done properly. LinkedIn, Google, Meta. He sets it up, runs it, and actually understands what the numbers mean afterwards. Google Analytics and Google Tag Manager too. He has built account-based marketing programmes for us from scratch, and his reporting is the kind you can hand straight to leadership without translating it first. But the bigger reason I keep bringing him back isn’t any single skill. He is, hands down, the best supporting role I have had for a small marketing team. He fills in the gaps, picks things up fast, and never needs the same thing explained twice. Ten years and two companies later, he is still my first call.”
Emma Rytter Skovgaard
VP of Marketing, Auditdata
Leads up 25%, then an acquisition
3G. Transportation management software, B2B SaaS.
What I was brought in to fix
3G had a clear commercial goal, which was to be bought, and a pipeline that needed to be visibly growing for that to happen. Marketing was unfocused: it wasn’t pointed at the outcome the business was working toward.
What I changed
A four-year program across positioning, content strategy, SEO, paid search, account-based marketing using 6sense, analytics, and automation, run as one program. Partway through, the company went through a website migration and consolidation project bringing two sites into one while rebranding, which is where most organic programs give back everything they’ve gained. I guided that work so the ground held.
What moved
Leads grew 25%. 3G was later acquired by Descartes Systems Group.
SEO was one part of the lead growth for 3G, planned back from the pipeline target.
“Using a combination of SEO, content marketing and paid media, we grew leads to the website by 25%, which grew pipeline and sales. Ben also guided us through a website migration and a rebranding without giving back the ground we had gained. It positioned the company to be purchased, which was the intended outcome.”
Jake Tomberlin
Marketing Director, 3G
Two learning platforms, and what a long engagement buys
Thought Industries and Eurekos. Learning technology, B2B LMS SaaS.
What I was brought in to fix
Learning technology is where I’ve spent the most time, and both of these were long engagements. Thought Industries came to me around a rebrand and a new website, which is the moment an organic program is most exposed. Eurekos needed the demand side built and the measurement to prove it was working.
What I changed
At Thought Industries I handled the SEO for the site migration, so the rebrand and the rebuild didn’t cost them their rankings. From there, extensive keyword research built around competitive positioning and the high-value terms actually worth winning, then a content strategy and plan on top of it, then four years of executing against that plan. That’s the sequence, and the fourth year is where it pays.
At Eurekos the work was SEO and paid search, with the analytics setup and reporting underneath so the spend could be judged on evidence.
Where those platforms stand
Thought Industries tied for number 3 in Craig Weiss’s 2025 rankings of top learning systems. Eurekos ranked number 2 for Customer Training in the same 2025 rankings. Analysts rank a platform on the product, so those placements belong to the companies, not to me. They tell you the kind of company I get hired by.
“Ben jumped in immediately, helping us focus on competitive keyword research, differentiated content strategy at key stages of the customer lifecycle, optimized website architecture, disciplined measurement, and continuous improvement.”
Michael Daecher
Former CMO, Thought Industries
What these have in common
Four different categories, four different problems, and the same pattern underneath. In every one of them, the constraint holding growth back sat outside the channel anybody was worried about, because nobody senior had the time to look for it. Finding that constraint is the work, and the channel is where it shows up.
One more, for completeness: a four-year technical and content SEO program for Learning Revolution, an online learning business, covering keyword strategy, analytics and reporting, and conversion-focused optimization. Organic traffic grew about 30 to 40%.
If one of these looks like your situation, let’s talk.