Content that earns attention and moves buyers toward a conversation

A strategy pays off once the content gets made, published and promoted. I manage that production with you, and I review every piece before it goes live.

What’s included

Production management: briefs, drafts, edits and approvals on a set calendar
Blog posts, guides and landing page content built around buyer questions
On-page SEO and publishing for every piece
Distribution through email, LinkedIn and your existing channels
Refreshes for pages that are slipping
Monthly reporting on traffic, leads and pipeline influenced

How I approach it

I run content as a monthly rhythm: plan, produce, publish, promote, measure. Every piece has a job, a target reader and a next step, so you can see which ones bring in conversations and which ones to retire or refresh.

Proof

Organic traffic grew 30 to 40% for Learning Revolution, a direct-to-consumer (DTC) learning business based on a content strategy that was hyper-targeted towards information based searches with a newsletter sign-up being the conversion target.

Let’s talk

Related: Content Strategy, which sets the plan, and SEO/AEO/GEO.