Senior marketing ownership, retained monthly
I work with growth-stage teams in two ways: as your fractional marketing leader, running the function across channels, or as the retained owner of one named specialty.
Both are ongoing engagements. I’m in your business month after month, accountable for the number, not handing over a deliverable and moving on.
Two ways to work with me
Fractional marketing leadership
I own the marketing discipline across channels: the plan, the budget, the team, the agencies, and the number you report upward. You get a senior marketing leader in the room every week, without adding one to headcount.
Retained specialty ownership
When the leadership layer is covered and one area needs a senior owner, I take that area on and run it: the strategy, the execution, and the monthly read on how it’s doing. You keep the same person in it as it grows.
What I can own for you
Each one is an area I take ownership of on retainer and run month after month, either inside a fractional engagement or on its own.
Paid Media
Spend that answers to pipeline and revenue, not clicks.
How the engagements work
I work on a six-month or annual basis, because marketing that compounds needs longer than a few weeks to show up in the numbers. Each client gets a set amount of my capacity every month, which is why I take on only a few clients at a time.
You work with me directly. There’s nobody junior sitting behind a senior name, and no account manager relaying messages.
If that’s the layer your team is missing, let’s talk about what owning it would look like.