Know exactly what your marketing is doing

You cannot improve what you cannot see. I build the tracking, attribution, and reporting that show which efforts drive revenue and which quietly waste budget, so every decision has evidence behind it.

What’s included

• GA4 and conversion tracking set up correctly
• Attribution modeling across channels
• Dashboards that surface the metrics that matter
• Data cleanup and single-source-of-truth reporting
• Insight reviews that translate numbers into next steps

How I approach it

I make measurement serve decisions, not decorate slides. I get the tracking right at the source, connect it to revenue, and build reporting your team will actually use. Then we meet regularly to turn the data into moves. A migration is where measurement most often breaks, so I also cover keeping GA4 and Google Tag Manager intact through a site migration.

Proof

Google Analytics certified. Built attribution and reporting across a 22-brand portfolio that turned scattered data into clear budget decisions.