See what your ad budget can return
Enter your monthly spend and funnel rates. The calculator projects pipeline and return on ad spend for a B2B software company. The starting numbers are examples.
Your inputs
$
$
Needed to turn spend into leads. Example value.
%
%
Share of opportunities that become customers.
$
Projected monthly results
Projected pipeline$0
Return on ad spend0.0x
How the numbers add up
| Funnel stage | Per month | How it’s calculated |
|---|---|---|
| Leads | 0 | Ad spend divided by cost per lead |
| Opportunities | 0 | Leads times lead-to-opportunity rate |
| Customers won | 0 | Opportunities times close rate |
| Pipeline | $0 | Opportunities times average deal size |
| Closed revenue | $0 | Customers won times average deal size |
Return on ad spend is closed revenue divided by ad spend. Pipeline counts opportunities that have not closed yet, so it will run ahead of revenue. Sales cycles for B2B software often run several months, so month-one revenue will usually lag this projection.
Want these numbers checked against your real funnel? Send your last three months of spend and pipeline and I’ll work through them with you.
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