Find where your Google Ads budget isn’t paying off
Add a campaign report from Google Ads and see which campaigns earn their spend, which don’t, and what moving budget could add. Your data is read in this browser and is never uploaded.
Add your campaign report
What your report needs
Three columns, named exactly like this: Campaign, Cost and Conversions. A Campaign type column is optional and lets me show each campaign’s type. In Google Ads, add any that are missing with the Columns button, then download the report as a CSV file.
Download the campaign report from Google Ads as a CSV file, not Excel, or copy the campaign table and paste it in. Data needed are Campaign, Cost and Conversions columns. Adding the Campaign type column shows each campaign’s type. Several rows for the same campaign, such as one row per day, are added together.
What I found
Campaign by campaign
| Campaign | Type | Spend | Share of spend | Conversions | Cost per conversion | Vs. average | Suggested move |
|---|
What moving budget could add
This is an estimate from your file alone. The low case assumes the moved budget converts at your account average. The high case assumes it converts at the rate of the campaigns receiving it, which is a ceiling because returns usually fall as spend rises, and branded campaigns often can’t absorb much extra budget. Treat both as a starting point for a test.
Want this checked against your real account? Send me the last three months of campaign data and I’ll work through it with you.
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