Find where your Meta Ads budget isn’t paying off
Add a campaign export from Meta Ads Manager and see which campaigns earn their spend, which don’t, and what moving budget could add. Your data is read in this browser and is never uploaded.
Add your campaign report
What your report needs
Three columns, named exactly like this: Campaign name, Amount spent and Results. A currency in brackets after Amount spent is fine. In Ads Manager, add any that are missing with the Columns menu, then export the table as a CSV file.
Download the campaign export from Ads Manager as a CSV file, not Excel, or copy the campaign table and paste it in. Data needed are campaign names, amount spent and the results columns. Several rows for the same campaign, such as one row per day or placement, are added together.
The Results
Campaign by Campaign
| Campaign | Spend | Share of spend | Conversions | Cost per conversion | Vs. average | Suggested move |
|---|
What moving budget could add
This is an estimate from your file alone. The low case assumes the moved budget converts at your account average. The high case assumes it converts at the rate of the campaigns receiving it, which is a ceiling because returns usually fall as spend rises, and branded campaigns often can’t absorb much extra budget. Treat both as a starting point for a test.
Want this checked against your real account? Send me the last three months of campaign data and I’ll work through it with you.
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