Find where your TikTok Ads budget isn’t paying off
Add a campaign report from TikTok Ads Manager and see which campaigns earn their spend, which don’t, and what moving budget could add. Your data is read in this browser and is never uploaded.
Add your campaign report
What your report needs
A campaign column, a cost column and a conversions column. Names like Campaign name, Cost and Conversions match automatically, and Results works in place of Conversions. If your column names differ, I’ll ask you to pick the right ones.
Export a campaign report from TikTok Ads Manager and add it here, or copy the campaign table with its header row and paste it in. It needs a campaign name, a cost and a conversions column, and if I can’t match your column names I’ll ask which ones to use. If your export is an Excel file, copy the table from the report and paste it instead.
The Results
Campaign by Campaign
| Campaign | Type | Spend | Share of spend | Conversions | Cost per conversion | Vs. average | Suggested move |
|---|
What moving budget could add
This is an estimate from your file alone. The low case assumes the moved budget converts at your account average. The high case assumes it converts at the rate of the campaigns receiving it, which is a ceiling because returns usually fall as spend rises, and branded campaigns often can’t absorb much extra budget. Treat both as a starting point for a test.
Want this checked against your real account? Send me the last three months of campaign data and I’ll work through it with you.
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