Tools for planning, testing and diagnosing your marketing
Each tool answers one question: how much to spend, what a test result means, how to score leads, whether your ad copy holds up, where your funnel loses people, and what’s wrong in an ad account. Start with the group that matches your question.
Plan and test
Paid media planning calculator
Enter your monthly spend and funnel rates. The calculator projects pipeline and return on ad spend for a B2B software company.
Open the planning calculatorA/B test calculator
Enter visitors and conversions for each version to see the lift, the confidence level, and how many more visitors a clear winner needs.
Open the A/B test calculatorLead scoring model builder
Add fit and behavior signals, set point values and a threshold, then copy the setup sheet into your CRM or marketing automation platform.
Open the lead scoring builderCheck and diagnose
Ad copy checker
Check headlines and descriptions against Google, Meta, LinkedIn, TikTok and Reddit limits, and see how your keyword is used.
Open the ad copy checkerFunnel analysis tool
Enter the volume at each funnel stage to see the conversion rate at every step and find the stage that costs you the most pipeline.
Open the funnel analysis toolAudit your campaigns
Add a campaign report from the platform and see which campaigns earn their spend, which don’t, and what moving budget could add. Your data is read in your browser and is never uploaded.
If the results raise questions, I’m glad to walk through them with you.
Let’s talk