Know what to publish, who it’s for, and how it earns revenue

Most content calendars start with whatever is easy to write. I start with what your buyers need to read before they talk to sales, then build a plan your team can run.

What’s included

Audience and buying-stage mapping: the questions your buyers ask at each stage
Topic and keyword prioritization ranked by how close each topic sits to a purchase
Editorial calendar and writer-ready briefs
Content audit: what to keep, update, merge or retire
A measurement plan that ties content to leads and revenue

How I approach it

I begin with a content audit and the conversations your sales team already has, because that’s where the real buyer questions live. From there I rank topics by purchase intent and write briefs a writer can pick up without a kickoff call. Each quarter I review what’s earning and reset the plan.

Proof

At Haymarket Media I led growth marketing across 22 clinician-focused brands with an 8-person team and a $2M budget, with organic search and content as core channels. Our content earned 70% of traffic to any one site within the portfolio.

Let’s talk

Related: Content Marketing, where the plan gets produced and published, and SEO/AEO/GEO.